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Brand Naming

A good name is easy to say, easy to remember and free to register. We help you find names that can be protected in the countries you sell in, before you invest in them.

About this service

Naming is not only a creative task. A name that is too descriptive may be refused, a name that is close to an older mark may be opposed, and a name that means something unwelcome in another language can hurt sales. We look at all three before you settle on a name.

What is included

  • A short brief: what you offer, who it is for and where you will sell
  • A list of candidate names, or an assessment of the ones you already have
  • A first check of each name against the registers and its meaning in the languages that matter
  • A shortlist with our view on how easy each name would be to register

How it works

  1. Tell usDescribe what you have and what you want to achieve, and in which countries.
  2. We lookA specialist studies your case, with a local partner where the work is in another country.
  3. We reportYou get our findings and a plain-language recommendation, with a written quote for the next step.
  4. You decideNothing is filed or charged without your approval. We carry out what you decide.

A first check is not a full search. Before you commit to a name, we recommend a clearance search of the one you choose.

Any questions?

If you could not find what you were looking for, write to us. A specialist will answer you personally.

We reply by email. [email protected]

Get expert advice
What to expect from us
  • A reply from a specialist
  • Our fee and the official fee shown separately
  • Nothing filed or charged without your approval
  • One contact for your whole file
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